Relax with the labels, craft beers
Don't judge a book by its cover. It's what's on the inside that counts. Unless it's beer. Beer cans are a purpose-driven object. It's meant to bring the beer into your house, then your mouth, safely. And they've looked really similar for a long time. It's natural for craft breweries to want to differentiate from the norm, to walk away from the slick simplicity of a Coors Light can, or the regality of a Bud Heavy. The issue is in the way craft breweries are doing this: cranking design up to 11, using tacky fonts and bad puns. This is probably because most of these places aren't huge entities; they don't have the money to hire on a designer so they use a buddy that knows photoshop and throw "Dank" into the title of whatever IPA they're currently brewing. This leads to some crazy designs that are tacky, busy, and most importantly inconsistent. There are breweries that I go to that I love emphatically, but I wouldn't recommend anyo...
